How To Get The Top Ranking In Search Engine Results

Have you ever thought off that your website had disappeared suddenly from the search engine results? Why your website is not coming in high rankings even you have spent a good amount of money for the search engine optimization? The answer to this question is that the changes that is made in the Google Algorithm. Google has introduced two algorithms recently. One is the Google panda in 2011 and the other is the Google penguin in the year 2012. Google applies this algorithm once or twice in every 6 months. This had resulted for a lot of disorders in regards to ranking and SEO worlds. Those top ranking sites that are ranked on top of the page shows a sudden drop down due to this algorithms.

What is the reason for applying this algorithm?
The reason why Google has to use this is that due to the wrong techniques that SEO developers are applying to get high SERPs in a short time. There are many SEO providers who can assure you to get a high result in a short period of time by performing Black Hat Techniques. But due to this the sites that are authentic or real are affected a lot. 
 

These changes were made to lower the rank of lower quality sites or thin sites. This update was made to reduce the rankings for low quality sites, copy content from other website or sites. These changes had affected the rankings of almost 12 percent of all search results.
 

How to avoid these?
There is no any such exact solution for this certain problem, as Google after all has its own rules and policies to work with, but by following a few steps you can avoid such situations and can maintain the best rankings. 

These steps are-

• White Hat Techniques
• Updated  and fresh Content
• Social Media coverage

In order to get a good ranking in the search engine results you must follow this above rules and must submit the rich contents of high quality and not a copied one from other websites.